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Coco Amardeil

What was your first shot ?

My first shot was of my husband on a white background using the polaroid format as a box enclosing him.  i was seeking vivid colours and good contrast. Not getting these results, i opted for another idea.

How did your work, idea evolve ?

My idea changed numerous times as I tried to find a result that could work with the PX film.

Are you happy with the result ?

I am not very satisfied with the result because I find the quality of the Px film mediocre. As a result I had to find an idea that was more conceptual instead of an idea that demonstrated a or numerous beautiful images.
It was a very frustrating and annoying experience where I felt cheated... great packaging and marketing but no substance.

What's next ?

This is a question mark.